https://dinabenbrahim.design 2025-03-25T15:13:25+00:00 always 0.5 https://dinabenbrahim.design/campaigns 2025-03-25T17:46:04+00:00 always 0.5 https://freight.cargo.site/t/original/i/I838107784581252886147895208540/horizontal.svg National Women’s History Museum, Manifesto <div style="text-align: left"> For the last twenty years, the National Women’s History Museum has served as the largest online cultural institution dedicated to US women’s history. As an institution, it has galvanized support for preserving, illuminating, and sharing the powerful history of women in America. Now is the moment to help the Museum fully realize its mission—and become the first museum in any nation’s capital to show the full scope of the history of its women. Amidst the historic shifts currently taking place in the world, we’re missing stories and information about women that can help get us to the future. This internally published manifesto was designed to establish the museum as a physical space within the world and ground ourselves in who we are and where we’ve come from. Team Designers: Dina Benbrahim, Sasha Veryovka Managing Creative Director: Jessica Tillyer Principal, Design: Sue Walsh</div> https://freight.cargo.site/t/original/i/B2275356522745757405479568250148/dina_benbrahim_entima_flawlessness.jpg Flawlessness, Enti.ma <div style="text-align: left;">In Morocco, 6 out of 10 women are victims of domestic violence. Abuse is not only commonplace; it’s also being normalized. Stated-owned TV channel, 2M, caused global outrage when the show “Sabbahiyate” aired how to cover up bruises with makeup, in order to hide the marks of abuse. Shortly after the TV channel aired the tutorial, with JWT Casablanca, we helped ENTI.MA (Moroccan influential fashion and lifestyle online magazine) air its own response.</div><div style="text-align: left;"> In a <a href="https://www.youtube.com/watch?v=563BgM45Z0U" target="_blank">video</a> that offered to teach women how to remove makeup without damaging their skin, a famous fashion blogger is shown gently removing her makeup, slowly revealing the dark bruises that lay beneath. As the blogger stares hauntingly into the camera, a message appears on the screen: “In Morocco, 6 out of 10 women are victims of domestic violence. Do not cover up his abuse. Show it.” The video went viral, helping to drive conversation about women’s rights protections in Morocco. In fact, in just 24 hours, the video reached 3,000,000 views, and was shared over 6,000,000 times across social media. The international and national press talked about the campaign. Finally, as the campaign grew, local politicians were pressured to reconsider existing laws which don’t protect women against violence. Following the same campaign, we also created a fake makeup remover. The print comes with a wipe to be tested directly on the print. Once applied, bruises appear. </div><div style="text-align: left"></div> https://freight.cargo.site/t/original/i/M2275356579432601943989020366116/dina_benbrahim_saham_insurance_commercial.png Saham Insurance, Moving Forward <div style="text-align: left">Saham Group is an important player in high-added value services in Africa: assistance, offshoring, health insurance and real estate. Saham acquired CNIA Saada in Morocco, a health insurance company, and wanted a film that unifies the brand under Saham’s name. The main idea of this film is simply to see people moving forward no matter what they are doing in their every day life, within a very engaging and dreaming atmosphere. The film was aired on TV and movie theaters. It offered a promise of a new beginning within the insurance industry. The campaign created trust, and made Saham Insurance the leading insurance company in Morocco. <ol></ol>Team Copywriter: Dina Benbrahim Creative Director: Yanis Ayouch Producer: Eric Poulet Directed by: Norman Bates DoP: Rik Zang</div> https://freight.cargo.site/t/original/i/Y2275356620052332394297453024548/dina_benbrahim_national_women_history_museum_manifesto.jpeg National Women’s History Museum, Manifesto <div style="text-align: left"> For the last twenty years, the National Women’s History Museum has served as the largest online cultural institution dedicated to US women’s history. As an institution, it has galvanized support for preserving, illuminating, and sharing the powerful history of women in America. Now is the moment to help the Museum fully realize its mission—and become the first museum in any nation’s capital to show the full scope of the history of its women. Amidst the historic shifts currently taking place in the world, we’re missing stories and information about women that can help get us to the future. This internally published manifesto was designed to establish the museum as a physical space within the world and ground ourselves in who we are and where we’ve come from. Team Designers: Dina Benbrahim, Sasha Veryovka Managing Creative Director: Jessica Tillyer Principal, Design: Sue Walsh</div> https://freight.cargo.site/t/original/i/V2275356730695903348407343617316/dina-benbrahim-absolut-vodka-transform-yourself.png Absolut Vodka, Transform Yourself <div style="text-align: left">In Morocco, the youth prefers to drink Belvedere. To reconnect with its target segment, Pernod Ricard wanted an Absolut Night. Absolut is, in fact, a well-established brand in contemporary art worldwide since more than 3 decades. In collaboration with Shem’s Publicité and four artists, this project has been thought as a unique piece of art, following its international campaign, Transform Today. Transform Yourself is a metaphor that suggests freedom from the rules of society. Destiny doesn’t speak for anybody. We don’t know what tomorrow will be, and it is our personal duty to create tomorrow. It is what we do now that affect who we are, and what path we choose. Transform Yourself is a journey where, depending on which path we take, senses will be stimulated thanks to the unexpected, in order to end up with a different version of the self. As a result, with Shem’s Publicité, Rachid Kallamni, Yasmine Laraqui, Jay Douzi, and Mehdi Khessouane, we imagined a “stimulation machine” designed as a human sized maze with visual and sound installations to offer this sensorial trip. Influencers were invited to go through a journey of electric information that calls for introspection, to own their future. Team Art Director + Project Manager: Dina Benbrahim Creative Director: Yanis Ayouch Artists: Rachid Kallamni, Yasmine Laraqui, Jay Douzi, and Mehdi Khessouane Event agency: Target</div> https://freight.cargo.site/t/original/i/O2275356810828559604601635837220/dina-benbrahim-uncover-print.jpg Uncover Violence Print <div style="text-align: left">Awards African Cristal Festival 2018: Grand Prix Media / Press African Cristal Festival 2018: Gold Press / Media African Cristal Festival 2018: Gold NGO / Charity / Cause / Public Interest African Cristal Festival 2018: Gold NGO / Regional Award Effie Awards 2017: 1 Gold Social Good London International Awards 2017: 1 Silver Social Influencer The Loeries Awards 2017: 1 Silver Media Innovation The Loeries Awards 2017: 1 Bronze Tactical Use of Magazine The Loeries Awards 2017: 6 shortlists Cannes Lions 2017: 1 Shortlist PR Social Influencer Communication & Amplification Dubai Lynx Festival 2017: 1 Silver PR and 7 shortlists African Cristal Festival 2017: 1 Gold Regional viral film / Digital African Cristal Festival 2017: 1 Gold Regional viral film / Film African Cristal Festival 2017: 1 Gold social video / Digital African Cristal Festival 2017: 1 Sapphire media / Media African Cristal Festival 2017: 1 Sapphire Viral film / Film African Cristal Festival 2017: 1 Sapphire Viral film / Digital African Cristal Festival 2017: 1 Sapphire Media / Digital African Cristal Festival 2017: 1 Sapphire Regional / Media African Cristal Festival 2017: 1 Emerald Best Use of Social Media / Media Team Copywriter: Dina Benbrahim Creative Director: Mohamed Oudaha Managing Director: Hazem Kaddour</div> https://freight.cargo.site/t/original/i/M2275356991938692920282013603108/dina_benbrahim_renault-kadjar.png Renault Kadjar, Launch campaign <div style="text-align: left">When Renault Kadjar was first launched in Morocco, it was positioned as a vehicle of extreme sensations for adventurers. This positioning failed. With brand repositioning, the SUV’s communication shifted to being an expression of status, wealth, and success. Award African Cristal Festival 2017: 1 Emerald craft film Team Copywriter: Dina Benbrahim Creative Director: Mohamed Oudaha Managing Director: Hazem Kaddour Directed by Matthieu Jorrot DOP: Guillaume Lomprez Production: Sigma</div> https://freight.cargo.site/t/original/i/N2275357464193787951320244524324/dina_benbrahim_hors_la_loi_logo.png Outlaws <div style="text-align: left;">Outlaws is a campaign that comes after the arrest of <a href="https://www.nytimes.com/2019/09/15/world/middleeast/moroccan-journalist-on-trial-for-an-abortion-she-says-she-never-had.html">Hajar Raissouni</a>, a journalist charged with having sex outside of marriage and an abortion, both crimes in the North African kingdom. Morocco saw it as “another example of the government persecuting critical journalists and activists by charging them with moral crimes” (NYT). We published a campaign to ask Morocco to change the Article 490 in the Penal Code that punishes sex outside wedlock. I have designed the entire identity for the campaign, in social media and print, as well as overviewed the English versions, originally written by Leila Slimani and Sonia Terrab. As we started receiving spontaneous testimonies from the community, the campaign was extended to invite all to tell their stories in their own words. The pressure it created resulted in freeing Hajar Raissouni on October 16, 2019.<a href="https://www.lemonde.fr/idees/article/2019/09/23/en-finir-avec-l-hypocrisie-sexuelle-au-maroc_6012683_3232.html"></a> </div><div style="text-align: left;"></div> https://freight.cargo.site/t/original/i/K2275378255814181334535223743780/dina_benbrahim_outlaws_1.jpg https://dinabenbrahim.design/say-hi 2025-03-25T13:28:07+00:00 always 0.5 https://dinabenbrahim.design/public-engagements 2026-02-28T23:47:52+00:00 always 0.5 https://freight.cargo.site/t/original/i/H1564985655885775650103611959900/lisaeder.at35f.jpg https://dinabenbrahim.design/about 2026-03-01T18:45:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/E2275204735722841990468437120292/dina-benbrahim.png https://freight.cargo.site/t/original/i/A2819081268554530075075608941860/dina-benbrahim-studio.jpg https://dinabenbrahim.design/title---header 2025-03-25T13:47:23+00:00 always 0.5 https://dinabenbrahim.design/title---footer 2025-03-25T13:28:07+00:00 always 0.5 https://dinabenbrahim.design/research-1 2026-02-28T23:45:44+00:00 always 0.5 https://freight.cargo.site/t/original/i/N815733187780374022754976737884/Zines-6-shadow.png https://freight.cargo.site/t/original/i/X2274188694722412498994260186404/aiga-dec-amazigh-visual-essay-dina-benbrahim.png https://freight.cargo.site/t/original/i/D2274189314938841745256804619556/dina-benbrahim-amazigh-histories.png Presented at Design History Society https://freight.cargo.site/t/original/i/O2274189567806809507667338171684/centered_book_dina-benbrahim-Amazigh-symbols.jpg Centered, edited by Kaleena Sales and published by Princeton Architectural Press https://freight.cargo.site/t/original/i/S2274190117003274070148108883236/dina-benbrahim-bipoc-design-history.png BIPOC Design History Course https://freight.cargo.site/t/original/i/Z2274193173942361733073874031908/Ford_Reverberations_Dina_Benbrahim.jpg Reverberations Exhibit at Ford Foundation, curated by Polymode https://freight.cargo.site/t/original/i/F2274194932562708000173977343268/feminist-designer.jpg Feminist Designer edited by A. Place and published by MIT Press https://freight.cargo.site/t/original/i/N2274233445084689280617135576356/RRR_Book_Cover_Omslag-voorzijde-b.jpg Contributed a chapter and interview in the book Revealing, Recording, and Reflecting, edited by Huda AbiFarès, Yasmine Taan, Bahia Shehab and Soukeina Hachem https://freight.cargo.site/t/original/i/M2274236702798139441797660513572/dina-benbrahim-imperfect-index.png Contributed with a case study on Hello Departures https://freight.cargo.site/t/original/i/J2274238382761568978600235734308/dina-benbrahim-against-the-grain.jpg Forthcoming book project with Lisa Maione, published with Bikini Books https://freight.cargo.site/t/original/i/D2274239596852476933868084892964/dina-benbrahim-what-it-means-to-be-a-designer.jpg What it Means to Be a Designer Today edited by Liza Stinson and Jarrett Fuller and published by Princeton Architectural Press https://freight.cargo.site/t/original/i/P2274244153585644765675234628900/dina-benbrahim-our-morocco.png Contributed with the chapter, “A Biased Typographic Collection of Tangier” https://freight.cargo.site/t/original/i/F2274244998815458223046889674020/dina-benbrahim-temes-de-disseny.png Contributed a case study “Co-Designing Meaningful Dialogues on Sexual Harassment” https://freight.cargo.site/t/original/i/J2274246427663360684441338746148/dina-benbrahim-centered.png Contributed a book chapter “Woven in Oral History: An Incomplete Taxonomy of Amazigh Symbols” https://freight.cargo.site/t/original/i/G2274248155256283419561976239396/dina-benbrahim-our-morocco.jpg Our Morocco, edited by Lucas M. Peters and published by Journey Beyond Travel https://freight.cargo.site/t/original/i/Q2274337945613165684121396942116/9781350327207_TTGDH_Toppins_Cover.jpg Thinking Through Graphic Design History by Aggie Toppins and published by Bloomsbury https://freight.cargo.site/t/original/i/C2274339591966627518625169118500/dina-benbrahim-thinking-through-graphic-design-history.png Contributed with a case study “Seeking Plural Narratives” https://freight.cargo.site/t/original/i/P2274342993306427037708262937892/dina-benbrahim-teaching-design-history.png Interview “Teaching Design History” by Briar Levit, with Saki Mafundikwa, Ramon Tejada, and Tasheka Arceneaux Sutton https://freight.cargo.site/t/original/i/G2274346562862085764948757943588/dina-benbrahim-feminist-designer.png Contributed with the chapter “On Design Histories Woven in Patriarchy” https://freight.cargo.site/t/original/i/Z2274348794493843570109183792420/hello-departures-design-history-retreat.png Founded and directed the experimental program, Hello Departures https://freight.cargo.site/t/original/i/O2275279837361693473807225689380/dina-benbrahim-design-repository.png https://freight.cargo.site/t/original/i/X2275386503556370874886556325156/dina-benbrahim-letterform-archive.png https://freight.cargo.site/t/original/i/M2275389496632830554629853779236/dina-benbrahim-mamaing.png Mama-ing, photo essay with Kári Björn https://freight.cargo.site/t/original/i/K2476714531335173691953238611236/dina-benbrahim-politics-of-global-craft.png https://freight.cargo.site/t/original/i/F2559260981518750092706195543332/dina-benbrahim-coding.png Experimental Coding https://freight.cargo.site/t/original/i/E2817801510668766798932673926436/rooms-within.gif https://freight.cargo.site/t/original/i/H2817801874346326212116484035876/you-are-so-intense-dina-benbrahim.jpg https://freight.cargo.site/t/original/i/J2817808647363560779757712676132/the-middle-of-what-east-dina-benbrahim.jpg The Middle of What East, Light Installation, Benton Museum https://dinabenbrahim.design/teaching 2025-04-21T19:27:08+00:00 always 0.5 https://freight.cargo.site/t/original/i/T815736678716009507845362756188/Zines-9-shadow.png Kat W, Visent Animation, Color Studies, Process https://freight.cargo.site/t/original/i/C2274198921117711617653227754788/dina-benbrahim-i-exist-in-the-future-mural2.jpg Collaborative mural “I Exist in the Future” designed by Erin Enmark, Type III https://freight.cargo.site/t/original/i/K2274199182987690488034022495524/dina_benbrahim_student_work_30.jpg Collaborative project, “Kind Project” with Aimsley McDaniel, Blaise Keasler, Erin Enmark, Haley Tucker, Jaret Sites, Lizzie Cleveland, Stacey Trucks, Melissa Loney, and Nick Hobbs, Identity II https://freight.cargo.site/t/original/i/G2274199374501787461286587372836/mdes-book-high-rez.gif MFA thesis book https://freight.cargo.site/t/original/i/J2274199673099233782423099381028/dina_benbrahim_student_work_011.gif Vanessa Davis, Type Design and Animation https://freight.cargo.site/t/original/i/J2274199993371604390168334538020/dina_benbrahim_student_work_17.gif https://freight.cargo.site/t/original/i/H2274200183354621605303006631204/dina_benbrahim_student_work_21.jpg Saša Crkvenjaš, UX/UI, Type I https://freight.cargo.site/t/original/i/S2274200302483694833319290967332/dina_benbrahim_student_work_18.png https://freight.cargo.site/t/original/i/S2274200463542217340877386126628/dina_benbrahim_student_work_22.png Grace Kirby, Type Design and Visual Systems https://freight.cargo.site/t/original/i/T2274200643896034149535672276260/dina_benbrahim_student_work_14.jpg Emily Duchene, Identity II https://freight.cargo.site/t/original/i/E2274200837660633899780802450724/dina_benbrahim_student_work_20.jpg Emily Duchene, Identity I https://freight.cargo.site/t/original/i/Q2274201132808539079133628306724/dina_benbrahim_student_work_06.jpg Collaborative research book “Seeking Plural Narratives” Design History + Type II https://freight.cargo.site/t/original/i/E2274201763853207096663679538468/dina_benbrahim_student_work_05.jpg https://freight.cargo.site/t/original/i/A2274216863454015375690864366884/dina-benbrahim-process-kat-w.gif Kat W, Visent Animation, Color Studies, Process https://freight.cargo.site/t/original/i/Q2274219766823958624984612312356/e3cb0021-952b-4a1b-a88b-bf9815f8208c.jpg https://freight.cargo.site/t/original/i/D2274221735442039427194251220260/dina-benbrahim-gd3-cole-heitmann.jpg Vote Poster by Cole Heitmann, GD3 https://freight.cargo.site/t/original/i/M2274228505434007966747113395492/dina-benbrahim-poetic-journeys-riley-mcgarry-partridge.gif Poetic Journeys, AR animation by Riley McGarry Partridge, Design Center https://freight.cargo.site/t/original/i/M2275262390357361583018469070116/dina-benbrahim-Mas-Libritos-tote-Bag-design-center.jpg https://freight.cargo.site/t/original/i/R2318655006526122304194079462692/dina-benbrahim-process.jpg https://freight.cargo.site/t/original/i/M2318656017001869173855897883940/dina-benbrahim-visents.JPG https://freight.cargo.site/t/original/i/O2318661197935962971846855202084/Mas-Libritos-Logo-Animation.mov Más Libritos by Cole Heitmann, Jharif Rochabrun, Riley McGarry Partridge, and Dillon Rakowski, Design Center https://freight.cargo.site/t/original/i/Q2318662814553273359530830173476/dina-benbrahim-visents-1.JPG Collaborative book project “Visents” in Process & Thinking https://freight.cargo.site/t/original/i/V2318663108520586918166244726052/dina-benbrahim-visents-3.JPG https://freight.cargo.site/t/original/i/D2318663602321479027297231934756/dina-benbrahim-process-2.JPG Collaborative risographed book in Process & Thinking https://freight.cargo.site/t/original/i/N2318669518856386252603979044132/dina-benbrahim-AR.MOV Collaborative branding and AR project with UConn’s Creative Writing and Design Center https://freight.cargo.site/t/original/i/S2318670805406104929402946950436/dina-benbrahim-poetic-journeys.JPG https://freight.cargo.site/t/original/i/A2318671807820624638853691315492/dina-benbrahim-UCF-poster.jpg Collaborative project with UConn’s Foundation and Design Center https://dinabenbrahim.design/list-of-things 2025-08-01T23:12:36+00:00 always 0.5 https://freight.cargo.site/t/original/i/R2274211834724006929877417432356/e3cb0021-952b-4a1b-a88b-bf9815f8208c.jpg https://dinabenbrahim.design/first-students 2025-03-25T21:30:49+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2275244034684863365370909398308/dina_benbrahim_uf_first_students.jpg https://dinabenbrahim.design/reach-out 2026-02-28T23:52:14+00:00 always 0.5 https://dinabenbrahim.design/wip 2025-03-25T14:03:05+00:00 always 0.5